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This site states the following, "La Jolla and Coast Blvd." We observed that the web page stated " We are San Diegos finest agents, and were ready to make your day." It also stated " In this ever changing market, confidence in your real estate professional is a must! Whether selling or purchasing a home, you need a Broker who will provide you with as much knowledge about the current market as possible. The team at GEM Real Estate. Our most important job is satisfying you. Call us today to discover why the Team of GEM Real Estate. Will become your Broker for life." The header had real estate property as the highest ranking keyword. It was followed by real estate properties, local realtor, and selling your home which isn't as ranked as highly as real estate property. The next words the site uses is selling property. real estate professionals was also included and could not be understood by search parsers.